Citations, citations, citations! There, I said it, and I’ll keep saying it until I have managed to convince every business on the web to fix their bad data. As you know, I’m passionate about helping local businesses get found in search results. As local marketers, we can’t do our job and help these businesses if they have citations that are inaccurate or of low quality.
A citation, as you know, is any mention of any business offline and online. While we all love when a citation includes the address, phone number and website link alongside the business name,
this isn’t always the case.
Inaccurate local citations damage both consumer trust and the trust search engines have in a business. This bad data is causing consumers to get lost, call bad numbers and ultimately choose the competition – you know, the competitor that actually has their local business data listed correctly on the web.
Citations and Local Ranking Factors UniteIn the most recent local ranking factors study, we learned that citation signals are 8.41 percent, Google My Business signals are 8.85 percent, review signals are 6.47 percent and social signals are 3.47 percent.
The biggest number is link signals, coming it at a whopping 27.94 percent. There are plenty of other signals to share with you that make up the 100 percent, but today I wanted to draw your attention to the big ones – the ones that are driven by citations. With all of these signals, they will usually include a mention of the business or a link to the business somewhere and somehow.
This is exactly the reason I’m talking about citations again and sharing this easy-to-digest citation myths infographic. Earlier in the year, we talked with you about citation myths and debunked quite a few in-depth. Today, let’s take a high-level approach. Are any of these myths impacting your clients’ placement in search results?
Local Web Branding
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High-intent keywords refer to search terms consumers use that indicate a higher likelihood to take a particular business action — typically one resulting in a transaction. The idea is that if a business can effectively reach customers who are performing searches including these keywords, they can more effectively drive conversions. Understanding these high-intent keywords is a critical element of building an intent marketing strategy, which refers to the practice of targeting individuals whose behavior dictates that they are more likely to take a certain action or make a certain purchase. Local Web Branding researches your competitors and your local market to enhance your web directory presence.
In 2018 Mike McVay, Accountant started working with local directories, SEO tools and high tech data aggregators to boost his website. He soon realized that within 6-months he increased his tax & accounting business by 40%. In 2019 he created Local Web Branding LLC. He now offers the same resources he used to grow his business to other small business owners. Most SEO companies will just take your money. Local Web Branding includes a guarantee with every order.
We offer our clients a wide range web SEO services from listing management, directory listings, data aggregator submissions, social media postings, map listing and review management. Our innovative technology platform is the best in the industry.
Our programmers change code depending how search engines change their algorithms.
Our platform only post, updates and syncs with top certified web directories, search engines and local aggregators.
Search engines uses these top platforms to verify business data and score your business when increasing your web rankings.
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Mike McVay, Local Web Branding LLC - 850-725-5696