Learn how your business can deliver brand-verified answers in search results with Local Web Branding .
High-intent keywords refer to search terms consumers use that indicate a higher likelihood to take a particular business action — typically one resulting in a transaction. The idea is that if a business can effectively reach customers who are performing searches including these keywords, they can more effectively drive conversions. Understanding these high-intent keywords is a critical element of building an intent marketing strategy, which refers to the practice of targeting individuals whose behavior dictates that they are more likely to take a certain action or make a certain purchase. Local Web Branding researches your competitors and your local market to enhance your web directory presence.