How to Optimize Your Local Web Marketing

• Structure your data.

You probably already know how important structured data is to help search engines understand the content on your pages. Optimizing to deliver direct answers on the SERP requires structuring as much information about your brand as possible. This allows the AI that underlies search engine algorithms and other discovery services to identify relevant answers from your brand to the questions your customers and prospects are asking in search.

• Link listings to local pages.

Increase your brand’s share of search results by linking third-party listings to landing pages with consistent, structured information. This drives an average increase of 38% in search impressions.

• Optimize content on and off your site.

Inform your content strategy with intent research, and take advantage of enhanced content options on your third-party listings. By creating content — whether that’s blog posts, videos, charts, photos, or tables — that provides answers to the questions your customers are asking across your marketing channels, you can increase the amount of real estate your brand occupies in relevant search results.
Learn how your business can deliver brand-verified answers in search results with    Local Web Branding .

High-intent keywords refer to search terms consumers use that indicate a higher likelihood to take a particular business action — typically one resulting in a transaction. The idea is that if a business can effectively reach customers who are performing searches including these keywords, they can more effectively drive conversions. Understanding these high-intent keywords is a critical element of building an intent marketing strategy, which refers to the practice of targeting individuals whose behavior dictates that they are more likely to take a certain action or make a certain purchase. Local Web Branding researches your competitors and your local market to enhance your web directory presence. 

http://www.localwebbranding.com/
850-725-5696

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