The big picture of online visibility is complex. At Local Web Branding, we specialize in Local SEO and online visibility. We feel that attracting customers begins with taking control of a business's location data.
Location data is critical to search because a business will be left out if people can’t find it. Think about where consumers go for information online and how they actually engage with search. They search from their desktop computer, from their mobile phone or from a voice device.
The essentials are Google, Yelp, Bing and Apple for obvious reasons but there are a host of others that search engines use for indexing to determine how to rank. What are they looking for? Relevancy - Is this business’s location name, address, phone and website correct and accurate. If not, this hiccup can keep a business low in rankings and cause the competition to rank higher.